Eco My Arse keting. (marketing)

I getting sick of all this eco junk. Almost all the wheel manufacturers have some kind of eco project to try to attract the only emerging car market left. What exactly is a Forged ECO wheel as opposed to a normal Forged Wheel. Why is it suddenly important.

YOU MUST WIN the PRIUS and INSIGHT consumers! For our financial survival. PANIC!

So hard fought is this message that even legendary BBS has created green hub caps to acnowledge the green movement. Like most (not all) They actually changed nothing else about their business except design a new lightweight forged wheel.

While this is fine. They ONLY fit prius and insight.

Ignoring every other potential customer on the road in the process.

Meaning. Unless you buy a Prius, you can't be eco friendly. unless your intelligent enough to ignore all this crap and buy something that is much better.

Dumb!

If you want to be serious about eco friendly benefits of lightweight design. I suggest you look past the marketing shite (oops) hype at the following!

DYMAG CARBON! or RS WATANABE MAGNESIUM!

 These wheels offer real benefits. less fuel required for the same accelleration. Less weight to flatten your grass.

And the two best benefits of all. They make you go faster and look Freaking cool!